CHICK-FIL-A: is giving away free sandwiches to customers who visit its restaurants wearing any type of cow-related apparel on July 11, Cow Appreciation Day. People who come full decked out as a cow that day will receive a free combo meal. Visitors to www.CowAppreciationDay.com can find different ways to dress to receive a free sandwich or combo meal. One new idea each day leading up to the giveaway will be displayed on the homepage. Users can also download spots and a cow mask to use on the day of the event. Engauge Digital developed the campaign for Chick-fil-A.
STAPLES: has selected Parago Inc., a company that handles technology-driven promotion and incentive programs, to transition its Easy Rebates reward system from paper checks to network branded prepaid cards. The effort, which would apply to most rebates, follows a test launch in January. The prepaid card industry is projected to account for more than $236 billion in spending by 2009.
BEST WESTERN INTERNATIONAL: has named a Los Angeles man the winner of its Points for Free Video Contest. Joel Moss Levinson took home 1 million Best Western RewardsSM points for his creation dressing a water cooler in a stonewashed denim jacket and blond wig called Corey, and composing an original song about it. The contest, which launched in April, was part of the 20th anniversary of the hotel chain’s rewards program, Gold Crown Club International. It asked entrants to decorate their break room water cooler in the spirit of the 1980s and film a video explaining why it should win them a vacation (Promo P&I, May 14, 2008). Videos are available at http://www.bestwestern.com/celebrate20. The top prize is the equivalent of up to 100 hotel room nights at Best Western’s 4,000 properties worldwide.
