Chief Marketer Network:

Skip to Navigation Skip to Content

Chief Marketer

IMA Awards

RSS

Dec. 30, 2011

article

Promo

Crane Blue Book: 2011 IMA Award Winner

Best Use of Branded Web Game(s) | Crane’s products include cards and stationery, are premium-priced and, until recently, were available only in fine paper stores. Rosetta built the company a Facebook page, but it needed a hook to draw friends and likes...More
Dec. 30, 2011

article

Promo

OMX Holiday Office Bingo: 2011 IMA Award Winner

Best Mobile Marketing Campaign: Smartphone App | The folks who have let you Elf Yourself for years now turned these universal Yuletide forces into a bingo game that office party-goers could play via the cameras on their smartphones...More
Dec. 30, 2011

article

Promo

Monster.com and Alicia Keys: 2011 IMA Award Winner

Best Integration of a Campaign into a Brand’s Main Website | Looking to change jobs or score your first one? How would you like to be the social media voice for a recording superstar’s nonprofit organization? That was the incentive offered in a campaign developed by agency The Marketing Arm and online job lister Monster.com...More
Dec. 30, 2011

article

Promo

Snow Day by Rosetta: 2011 IMA Award Winner

Best in Show | This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency...More
Dec. 30, 2011

Article

Promo

Visa's Watch Your Way to Brazil Sweepstakes: 2011 IMA Award Winner

2011 IMA Award winner, Best Social Marketing Campaign: Networks | consumer-generated videos were created by FIFA soccer fans to trumpet their favorite national teams in a promotion from Visa designed to drive awareness of its exclusive card sponsorship of the 2010 FIFA World Cup South Africa...More
Dec. 30, 2011

article

Promo

Nasoya Wrappy Hour: 2011 IMA Award Winner

Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use...More
Dec. 30, 2011

article

Promo

2010 Monopoly at McDonald's: 2011 IMA Award Winner

2011 IMA Award winner, Best Cross-Platform Promotional Campaign Using Interactive Channels | The Monopoly Promotion template continued in 2010 with some new-media tweaks to the online version...More
Dec. 30, 2011

article

Promo

Pepsi Refresh Project: 2011 IMA Award Winner

Best Mobile Marketing Campaign—Text-Message Based | The Pepsi Refresh Project program began online, but GMR Marketing was given the task of developing a mobile strategy to broaden the promotion...More
Dec. 30, 2011

article

Promo

Lapostolle's Uncork the Passion: 2011 IMA Award Winner

Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile...More
Dec. 30, 2011

article

Promo

Kirkland's Glee Spree Holiday Campaign: 2011 IMA Award Winner

2011 IMA Award winner, Best Cross-Platform Direct-Response Campaign Using Interactive Channels | To generate quality leads and refresh the retailer’s database, agency Redpepper used the web and instore “ambushes.”...More

Follow Us

Search ChiefMarketer.com

Copyright © 2012 Penton Media, Inc.