How-To Marketing Archive
The Right Answers: What to Expect From Your SEO Partner
In my last column, Searching for SEO: How to Find the Right Partner, I discussed what questions you should ask any potential search vendor. The best responses aren't black and white...
Searching for SEO: How to Find the Right Partner
By now, everyone knows that they need to practice the art of search engine optimization. But you can't always do it on your own. What should you look for in an SEO partner? Read 20 questions you'd want to ask a prospective service provider...
E-Mail Confidential: Amy Africa Tells All
What factors determine whether your e-mails will get opened, read and clicked on? Consultant Amy Africa of Eight by Eight, who spoke at the recent Direct Marketing Association Catalog on the Road Day in Cambridge, MA has the answers....
All Commerce Is Local, But Some Locales Matter More than Others
The biggest and most multinational companies regularly sell their wares across many markets. The best use locally savvy channels and Web sites to make themselves known, sell and support their products wherever they sell them. But one thing is clear: There's an infinite amount of opportunity, but a limited pool of resources to do the work. ...
E-mail List Killers: Complainers Can Get Your Messages Blocked
Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it's becoming a necessity in e-mail....
Ten Tips for Online Couponing
If I’ve learned one in my career in retailing and the Internet, it is that people love the opportunity to save money. And they hate it when somebody else is getting a bargain when they aren’t....
Live from eTail 2007: Five Steps to Effectively Using Comparison-Shopping Engines
One in three Internet shoppers use comparison-shopping engines, John Lazarchic, vice president of e-commerce at pet supplies merchant Petco, told attendees at eTail 2007 on Wednesday. ...
How to Test E-mail Landing Pages (More Easily)
As I reported in a recent column, MarketingSherpa research into 3,637 real-life marketers' tests showed landing-page copy tests were the big ROI winner....
Using the Web to Launch a Product
Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. ...
Make Links Work for You—Carefully
(Searchline) If you’ve been running a Website for any length of time, you’ve probably gotten at least a few e-mails offering to trade links with another Website. ...
