Swarovski Helps Trim Tree

CRYSTAL MAKER

Swarovski brings Rockefeller Center into department stores for its holiday campaign. The jewelry and giftware company has created a tree-topper for this year's famous Christmas tree in New York's Rockefeller Center. A retail promotion dubbed “Tree Chic” leverages that visibility. Swarovski will sell a collection of holiday decorations, including a smaller replica of the Rockefeller Center tree-topper. In-store displays and a four-color magazine/catalog tout the line. The national effort broke last month and runs through December via Concept One Communications, Westport, CT.