The Chief Marketer Network Marketing Essentials Webcast Series
The Marketing Essentials Webcast Series is produced by The Chief Marketer Network editorial team. Each 15-minute Webcast presents the latest research and best practices for marketing success within targeted applications—from e-mail and mobile marketing to direct mail and live events—and offers real-world solutions you can put into action NOW to begin to improve your marketing programs. And each Webcast includes a handy checklist that you can download, tailor and refer to throughout the year to help you stay on track.
A single, one-time, registration gives you access to all of the existing and future webcasts!
Mobile Marketing Essential Webcasts
This Webinar lays out the basic tasks marketers need to accomplish before they can say their sites, forms, landing pages and even email messages are truly ready for the coming mobile wave.
This Webinar is meant to clarify your thinking on the size of the addressable mobile market, the players involved in mobile campaigns, and whether your key demographics are among the potential targets for marketing done over mobile phones.
Here’s a brief outline of what you need to know to get started in SMS marketing and a handful of examples to guide you.
Downloadable mobile apps are hot, but are they right for you? Chief Marketer outlines the addressable market for this specialized software, including demographic data and handset options.
Event Marketing Essential Webcasts
As summer gets underway, marketers are putting the final polish on plans for live events, including sponsorship activations, vehicle tours and street stunts. To make sure it all goes off without a hitch and to get the most return on an investment in experiential marketing, experts from Chief Marketer and Promo offer tips and takeaways for maximizing attendance, collecting personal data and following up after the event.
Social Marketing Essential Webcasts
Social Marketing Tips and Traps
Social Marketing Tips and Traps outlines the main complain marketers say their social media campaigns suffer from-- a lack of strategic thought in advance-- and suggests ways to think effectively about whether you want to get your brand involved in social media, what aims you hope to accomplish, and how you'll know whether you're succeeding or not.
Sponsored by Buddy Media
Insights into prospecting in the 21st Century to marketers, including how active marketing – outbound mail, telemarketing and the like – works hand in hand with passive marketing through social media and viral campaigns to turn up prospective customers.
Email Marketing Essential Webcasts
This webcast looks at inexpensive but highly profitable organic methods using your website, your social media networks, and other tools and channels you already have at hand
Explore tactics for getting the most out of your e-mail content.
Learn which vertical markets are doing the best job of getting their audience involved, and ways social media can get customers engaged with your e-mail communications.
n this Webinar, we'll look the numbers and help you add up which metrics make the most sense when it comes to determining how your e-mail campaigns impact your overall bottom line.
Direct Mail Marketing Essential Webcasts
Learn what channels PURLs can bridge, what lift they have been able to give to response rates for other marketers, and the nitty-gritty about pricing and designing PURLs for use in a direct mail or catalog campaign. We also outline what PURLs can do for lead generation and the pitfalls of “over-personalizing” too soon with prospects.
Learn how things like mobile platforms, social media, QR codes, variable data printing and web analytics can help you market more effectively cross-platforms and build customer relationships.
Database Marketing Essential Webcasts
This session will offer a walk-through of how a database can influence a marketing campaign.
This session will offer marketers coming anew to database use an overview of the types of, and value of, both organic data and overlay data. It is suitable for both business-to-business as well as consumer-focused marketers.
This presentation will introduce novice marketers to correcting, updating and validating data. It presents costs of “maintaining a file full dirty” data, as well as offering generic ways data can be clean.
