The Chief Marketer Network Marketing Essentials Webinar Series
The Marketing Essentials Webinar Series is produced by The Chief Marketer Network editorial team. Each 15-minute Webinar presents the latest research and best practices for marketing success within targeted applications—from e-mail and mobile marketing to direct mail and live events—and offers real-world solutions you can put into action NOW to begin to improve your marketing programs. And each Webinar includes a handy checklist that you can download, tailor and refer to throughout the year to help you stay on track.
Newest Webinars:
A single, one-time, registration gives you access to all of the existing and future webinars!
Email Marketing Essential Webinars
E-Mail Creative:
Best Practices for Optimizing Response
Like all direct marketing materials, e-mail creative can't just be pretty. It needs to drive results. In this Webinar, we'll explore tactics for getting the most out of your e-mail content, including how to craft a relevant offer that will drive response, strategies for integrating social and mobile elements into your e-mail messaging, and how to position your creative to target key segments of your customer base. And, we'll look at why engagement is more important than ever when it comes to getting your messages delivered in the first place.
E-Mail Interaction:
Tactics to Increase Clicks
To be effective an e-mail campaign must work on several different levels. It's not enough to get the customer or prospect to simply open your e-mail. Once you’ve got them inside your message, you must engage them with your brand and get them to interact with you. In this Webinar, we'll discuss tactics for helping you do just that, as well as which vertical markets are doing the best job of getting their audience involved and ways social media can get customers engaged with your e-mail communications.
E-Mail Metrics: What’s Important, What’s Not & Why
Bouncebacks. Unsubscribe rates. Clickthroughs. Open rates. Site visits. The list of metrics associated with e-mail marketing goes on and on. But which numbers really matter when it comes to gauging the success of your e-mail initiatives? In this Webinar, we'll look the numbers and help you add up which metrics make the most sense when it comes to determining how your e-mail campaigns impact your overall bottom line. Sponsored by Silverpop
2010 Webinar Series Schedule of Topics:
Come back often for registration information for each of these webinars!
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Mobile Marketing Mobile webinar coming soon! |
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Web Marketing |
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Event Marketing |
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Direct Mail/Postal Direct |
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Marketing ROI/Metrics |  |
Sweepstakes & Contest Promotions |
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Database Marketing |  |
Loyalty Programs |
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Social Marketing | |
Email Marketing |
