First it was Bud.TV, now it's SV-TV (that's SV Supreme, a Russian vodka).
SV Supreme, as part of its introduction to the U.S. market, launches an online branded entertainment series yesterday called SV-TV, where legal drinking age consumers will be invited to appear on the program in an effort to generate buzz and word-of-mouth marketing in a number of cities across the country.
The reality-based series plays on the brand's new tag line, "What's Your Smoothest Line?" The episodes appear on AreYouSmooth.com and will feature scripted and semi-scripted scenarios based around nightlife experiences and encounters, the company said. Viral marketing of behind-the-scenes clips and outtakes will help promote the series. Euro RSCG Magnet's PopWorx buzz marketing team developed the campaign. Night Agency handles viral marketing.
"We see this as an opportunity to reinforce our commitment to cutting edge marketing and thought leadership within the ultra-premium vodka category," said Mark McKethan, president and general director of parent Soyuz-Victan USA.
