Spam—the meat product from Hormel Foods—has reportedly led a rebound in the consumption of canned meat in the UK during the last five years.
What does this have to do with e-mail marketing? Absolutely nothing.
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Spam—the meat product from Hormel Foods—has reportedly led a rebound in the consumption of canned meat in the UK during the last five years.
Between 2001 and 2005, canned meat revenue in Britain rose 8%, to reach $509 million, according to market researcher Mintel. Sales of Spam led the way, Mintel said in a statement.
Spam “has been trendied up to fit more modern needs,” said David Bird, a senior analyst with Mintel. Advertising and branding as a pizza topping or wrap filling reversed falling sales, according to Mintel.
Indeed, Spam has been “trendied up” to top Britain’s world-renowned pizzas. If only Hormel could develop free-range Vienna sausages.
