This week, we received the most irritating letter from my son’s grade school we have ever received.
It was well-intended enough, just irritating beyond belief. The letter was aimed at getting donations of gift cards, household products and personal care items for needy families during the—get this—“Winter Holiday Season,” and yes, the idiots capitalized it.
Winter Holiday Season? Wow. That’s funny. I looked at my son’s school calendar and this so-called Winter Holiday Season coincidentally happens to occur during Christmas and New Years.
What a bunch of politically correct garbage.
I will give to needy families this year, but not through some program whose weenie administrators can’t even bring themselves to print the word “Christmas.”
What does this have to do with marketing? Well, it leads me to an announcement: This is the second last time—there’s one more reference below—the words “holiday shopping season” will appear in editorial content here. Even if someone says them in a quote, I will take “holiday” out and replace it in brackets with the words “Christmas.”
This is not about denigrating or promoting anyone’s religion. I’m not a religious man, but I respect people who are as long as they can be so peacefully. This is about refusing to participate in politically correct stupidity.
It’s also about accuracy.
The overwhelming majority of so-called holiday shopping done between Thanksgiving and Dec. 25 in America is for Christmas and should be referred to as such and will be referred to as such here for the rest of the life of this newsletter.
And to anyone who’s got a problem with that, I say: “Merry Christmas.”
