Sephora has extended its contract with Acxiom for an additional two years. Acxiom provides the beauty products marketer with a variety of integrated digital marketing offerings. The companies did not reveal the value of the contract.
Acxiom has been working with Sephora since September 2005, providing the technology platform and digital marketing services that power Sephora’s communications to millions of e-mail subscribers, as well as to members of Beauty Insiders, its loyalty program.
Through Acxiom’s offerings, Sephora is able to incorporate complex rules for segmenting customers based on their beauty profiles. Sephora can tailor product recommendations and special offers based on traits such as eye and hair color, or skin type. One campaign can result in hundreds of unique, personalized variations to basic marketing material.
Additionally, Sephora uses Acxiom’s integrated transactional messaging capabilities to create rich HTML e-mail communications for shipping confirmations. Prior to implementing the Acxiom platform, these transactional communications were sent as plain text messages, leaving little room for branding, upsell or cross sell opportunities, or reporting capabilities to measure Sephora’s return on investment.
