Matt Blumberg, chief executive of e-mail deliverability firm Return Path, has been named this year’s recipient of the Mal Dunn Leadership Award by the Direct Marketing Club of New York.
This marks the second year in a row the award has been given to an Internet entrepreneur by the club made up mainly of traditional direct marketers.
Ruth Stevens, DMCNY president, said the organization chose Blumberg because he understands traditional direct marketing and interactive.
“Matt has one foot in traditional DM and one in interactive,” she said. “He understands how to apply traditional marketing to the new environment the Internet gives us.”
Blumberg founded Return Path in 1999. Prior to that, he was general manager of the Internet division of MovieFone.
Last year’s award went to Rosalind Resnick, founder of e-mail marketing list firm, NetCreations. Coincidentally, NetCreations is now part of Return Path.
Blumberg will receive his award at the DMCNY luncheon in the Yale Club in New York on Sept. 6.
