EducationDynamics, a marketing-services firm for colleges and universities, has chosen ExactTarget for its e-mail marketing efforts, the companies announced earlier today.
As a result, ExactTarget’s software-on-demand will be behind the e-mail recruitment, enrollment and retention efforts of more than 1,800 colleges and universities, the companies said.
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EducationDynamics intends to use ExactTarget’s technology to help it refine its clients’ messages by, among other things, segmenting their lists and employing dynamic content.
“Personalized, relevant e-mail content is critical to the success of email marketing programs,” said Tim Kopp, ExactTarget’s chief marketing officer, in a statement.
ExactTarget claims more than 7,000 clients.
