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Effort Aims to Help Sort Good Domains from Bad

The Domain Assurance Council aims to create a single technical standard that reputation service providers such as Habeas and Return Path can use to determine how likely messages from specific domains are likely to be spam or phishing e-mail.

The e-mail industry has apparently moved one step closer to being able to more easily separate the good guys from the bad guys with the formation of the Domain Assurance Council.

The effort aims to create a single technical standard that reputation service providers such as Habeas and Return Path can use to determine how likely messages from specific domains are likely to be spam or phishing e-mail.

“The current state of the marketplace is there are ways to check IP addresses, but there’s no common way to check domains,” said one of the council’s directors, John Levine. “This gives them [reputation service providers] one spec to deal with instead of having to do it differently for each vendor and differently for each mail program. … The goal here is to say ‘this is a standard way to do it,’ so people don’t go out and invent four other slightly different approaches.”

For senders, Levine said: “Basically, it’s a way to get your name rather than just your IP addresses certified and whitelisted.”

Companies behind the effort are e-mail deliverability firms Habeas and Return Path, and security company IronPort. Internet technologist Paul Hoffman is also a director.

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