I always knew subscribers to this newsletter were the some of the sharpest people in the industry and now I have proof.
Magilla Marketing readers scored slightly better than readers of a bunch other marketing publications on a lead-generation e-mail quiz Bronto Software has been running.
Of the 2,500 people who have taken the quiz so far, about 120 were Magilla Marketing readers, according to Bronto. (120? Come on guys, this newsletter doesn’t put itself together free, you know. Click for $%#@*’s sakes.)
Whereas Magilla Marketing readers answered an average of seven out of 10 questions correctly, participants from other publications answered an average of six out of 10 correctly.
The quiz went to readers of ClickZ, MarketingProfs, DM News, eMarketer, Chief Marketer, Target Marketing, MarketingVox, MediaPost, E-Commerce Times, visitors to Bronto’s Web site and subscribers to its newsletter, and Magilla Marketing.
Susan Wall, Bronto’s vice president of marketing, noted in an e-mail exchange with this newsletter that every list performed well, however, and that she wasn’t surprised.
“The quiz is designed to attract e-mail marketers first and thus should attract people slightly more knowledgeable than the average marketer or even online marketer,” she said. “Given the amount of attention given in the media to e-mail marketing best practices, we interpret these results as confirming that e-mail marketers are becoming increasingly knowledgeable.”
However, she added: “We also feel that the results underscore the gap between knowledge and actions. E-mail marketers seem to generally know the right things to do, but we would suggest that they are less likely to put them into practice.”
The parts of the quiz that most Magilla Marketing readers struggled with involved terminology, according to Bronto.
For example, Magilla Marketing readers struggled with the difference between “targeting” and “segmenting,” which they apparently use interchangeably, according to Bronto.
I am purposely not providing definitions here in case more readers want to take the quiz and get that pathetic 120 number up to respectability. Hint. Hint.
Also, about half of Magilla Marketing readers were confused by the terms “conversion pathing” and “honey pot” addresses. Frankly, I was confused by conversion pathing. Where I come from path is a noun, never a verb.
On the other hand, nearly all Magilla Marketing participants correctly identified different ways to segment an audience and what factors impact their deliverability.
How did I do? I got nine out of 10 right.
Anyone who hasn’t taken the quiz can do so here.
