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The vast majority of people who leave AOL and use Return Path’s e-mail change of address service switch to Yahoo! free e-mail addresses, according to Return Path.
Of AOL’s 1 million defectors last quarter who used Return Path’s change-of-address service, 42.5% went to Yahoo!, wrote Return Path CEO Matt Blumberg in a recent post on his blog at http://onlyonce.blogs.com.
Blumberg warned that the data is skewed because of Return Path’s data sources, but that the service gets information from 1 million consumers a quarter.
As for the rest of AOL’s defectors, 23.5% switched their addresses to one offered by a broadband provider, 19.5% switched to Hotmail, and 2.7% switched to Gmail.
