As reported in Direct Newsline this week, some Utah legislators have decided that there aren’t enough kid’s addresses on the state’s so-called child-protection do-not-e-mail registry, so marketers should pay more to help them advertise it.
The state’s Senate last week passed an amendment to its Child Protection Registry Act that would charge marketers up to 50 cents per match when they use the registry.
Currently, the company that runs the registry, Unspam, charges marketers $5 per thousand addresses checked.
Revenue from the matches would be used to advertise the registry so more parents would use it.
After six months, there are reportedly fewer than 2,000 names on Utah’s registry.
In a flash of brilliance, Sen. Curt Bramble, R-Provo, said of the registry: “It’s not designed for Unspam to protect kids. It’s designed to make money from the industries.”
Duh, gee George. Do you really think the system wasn’t designed for Unspam to protect kids?
I-D-I-O-T spells Utah lawmaker.
