Andrew Bast has joined Purple@Epsilon, a multi-channel marketing agency, as senior VP and general manager.
Prior to joining Purple@Epsilon, Bast worked at Saatchi & Saatchi Healthcare Communications and its sibling agency Glow Worm on a variety of pharmaceutical product accounts. Bast’s category expertise spans the GI, CV, CNS, HIV, respiratory, and metabolic therapeutic areas.
“Andrew has extensive experience in the healthcare industry and a reputation for developing innovative, multi-channel solutions in this highly regulated environment,” said David McRae, president of Purple@Epsilon, in a statement. “We are focused on adding talent like Andrew to offer unique expertise to create highly effective marketing programs for our clients.”
Bast will work directly with healthcare clients to provide communication solutions across all disciplines and channels. He will report to McRae.
Before Saatchi & Saatchi Healthcare, Bast advised clients at a major outsourcing firm, where he implemented several technology-intensive solutions, such as a national student loan centralization effort and a prescription drug co-payment initiative for the Ontario Ministry of Health.
