Alterian has named Ivan Chalif director of e-mail product marketing. In this position, he will be responsible for extending and refining Alterian’s email marketing product Dynamic Messenger and further integrating e-mail into the company’s platform. Chalif will also aid in the continued development of Engage, Alterian’s existing integrated email solution.
Chalif arrives at Alterian with more than ten years of industry experience. Most recently, he was director of product management at Twofish, a virtual economy infrastructure company.
Chalif previously held product manager roles at Mediaplex, an online marketing company, and StrongMail Systems, an email infrastructure provider, where he was responsible for developing product strategies, driving tactical implementation and taking new product releases to market.
He also held product management and services positions at Acxiom Digital, where he was responsible for releasing their first web-based email application., where he was tasked with building a product management practice and setting the overall product strategy which included both tactical release planning and roadmap management.
“I am a passionate believer in email as a marketing channel and when it is done right it is the most cost effective broadcast marketing mechanism,” Chalif said in a statement.
He continued, “In the current economic climate we are increasingly seeing marketing budgets being funnelled back into email due to its measurability and high ROI.”
