Muscle Flex Inc. has scheduled the release of three new consumer products, priced between $9.95 and $14.95, which will be marketed via direct response TV. The company is developing and implementing short (1 to 2 minutes) direct response television spots to sell each product using the "As Seen on TV" icon.
While the company did not release details on the products, it did say they include devices used for home security; personal grooming; and vitamins/pharmaceuticals. Details of each product are expected to be released shortly with the first product commercial expected to air in late summer 2009.
"We are anticipating a good market reaction to our three new products that are priced at the low-end of the pricing scale, said Danny Alex, Muscle Flex’s CEO, in a statement.
Alex continued, “We can easily and quickly introduce small-sized products to market over our low fixed cost base while limiting the financial risks associated with larger product manufacturing and maximize our profits on a per advertisement basis. We believe we are implementing a profitable and fiscally prudent strategy for rapid growth that adapts to a challenging economic and retail environment.:
Upon completion of each television spot, Muscle Flex indicated it intends to run tests in selected national cable and local network television stations.
