What have you bought recently by direct response?
I'm a true mail order junkie, and a very eclectic one. Recently I've bought wool trousers cuffed and cut to my inseam length from Eddie Bauer, a 6-foot ultra-light spin fishing rod from Cabela's, books from Amazon.com, a BlackBerry 8707v, and a world phone with GSM and 3G/UMTS.
— Ron Jacobs, president, Jacobs & Clevenger
Through any channel? I buy continually through direct response. I purchased American Girl Doll Bitty Baby, crib and doll accessories for my daughter for Christmas. I also bought gifts from A.T. Cross and apparel from J. Jill.
— Carolyn Woodruff, senior vice president, Direct Media
Most of my family's direct purchases are made online. Our daughter's favorite site for toys and games is obviously HasbroToyShop.com; most recently we bought Monopoly and Littlest Pet Shop. And we buy just about all of our books and music online.
— Edward Kriete, senior vice president for integrated marketing services, Hasbro
