Tip Sheet/Web
Even Minus Clicks, Digital Media Works
If you're a brand marketer and feeling the temptation to cut back on your search marketing or display budget on the rationale that people don't click...
Web Tips: Video Without Tears
For many Web marketers, video is a two-edged sword. They know that visitors are more highly engaged by a website that contains sound and motion, but creating...
Target Launches Customizable Version of Weekly Flier
Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2...
Starbucks In-Store Web Channel Connects With Coffee Drinkers
When so many of your customers log onto the Web in-store, there's a lot of logic in owning the connection. In a move expected when it lifted all fees...
Did You Know? Google Search
2 to 5 seconds is what Google says its new predictive Instant Search will save the average searcher, showing search results for what Google thinks you're typing before you've finished...
Meta-Movies: Consumers Watching More Online Video Than Ever
New research from Frank N. Magid Associates finds consumers watching more online video than ever. Half of Internet users now say they watch Web video...
Heeding the Call
FLOOD WATERS ARE RISING. Civilians are stranded. The governor has declared a state of emergency. You're getting dropped right in the middle of it. Social...
Pit Stop Promo
Think you could drive halfway across the country living off only the food and fuel you can buy in convenience stores? 7-Eleven says yes, and they're posting...
Endless Vacation Integrates Social Media, Search and a Pink Hippo | Getaway Giveaway
Earlier this year, Endless Vacation Rentals found itself with 200,000 accommodations to let in 100 countries and next to zero name recognition here in...
Friends With Benefits: Dialoging With Customers In Social Media
Brand manageers speak of "Dialoging" with customers in social media, but they shouldn't neglect the benefits of buying shopper love...
How to Measure Your Catalog Marketing Results
Remember the “good old days,” when figuring out a catalog's ROI simply meant looking at the sales resulting from the actual paper catalogs you mailed? In 2009, papa's got a brand new bag of metrics to contend with...
Slim Jims May Become a Thing of the Past
Thanks to new U.S. Postal Service modifications last month, the tall-skinny catalogs affectionately known as slim-jims may soon be scarce...
Americans Watching More Online Video
According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year...
Sears Gets Social With the DIY Market
Sears is showing its “softer side” in more than just ad slogans: It's getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged...
JetBlue Goes Social to Promote LA-Bound Flights
If you don't recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you've revealed two things about yourself: You're not part of the digital...
BabyCenter Uses App to Connect With iPhone Moms
Web parenting resource BabyCenter.com has produced research to show how reliant today's moms are on technology. And to back it up, they released an app...
Social Marketing Pointers From Sarah Hofstetter
As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those...
LA Sunset Strip Clubs Hold Twittercrawl
By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns...
Cabela's Search Campaign Draws a Bullseye
If you've ever been to one of outdoor outfitter Cabela's retail locations, you'd remember it. The company, which started out selling fishing lures by...
Google Loosens Up on Brands
When Google speaks, search marketers listen. And the search superpower has just given voice to some new rules about using trademarked terms in the body...
Is Pay Per Click Losing Punch?
Are paid search listings declining as a traffic driver? Hitwise analyst Heather Hopkins found that in the month before May 9, 2009, only 7.25% of traffic...
Search and Display Mission
If a Web banner or display ad doesn't get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,...
Seafood, Buy Food
Brand agency Empower Media Marketing collaborated with ad network Undertone Network on the first-ever digital ad campaign for Long John Silver's restaurants...
Twitter's Growing, But Is It a Marketing Tool?
The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance...
Here We are, Now Entertain Us
The younger the Web visitors, the more interested they are in freebies and entertainment, according to a study by Lightspeed Research and the U.K.'s Internet Advertising Bureau...
