Tip Sheet/Retail Marketing
Eye Popping Packaging: The Shelf Appeal of Holograms
Holographic packaging can add shelf appeal and draw consumers' attention. The latest advances in film coating and manufacturing technology have opened...
10 Tips for Marketing to African Americans
Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American...
Lessons From the Past: Ideas from 2010 Black History Month
Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last...
Retail: Good News for Private Labels
Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands...
Strategies: Designing P-O-P Creative that Pops
As human beings we are wired to notice things that are different. It's the fight or flight caveman-response mechanism. So adding things like LED lights, motion technology, sound clips and scents helps separate you from other activities happening in your space...
Lunchbox Wars: Hillshire Farms Throws Down the Tasting Gauntlet to Moms
Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing...
As Seen on TV—And Beyond: DRTV Trends and Tips
DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts...
6 Ways to Use Local Radio to Drive Consumers to Retail
Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail....
The Sweat/Soup-Shelf Connection
A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed...
Frito Lay Develops Portfolio of Products for Women
Frito-Lay developed a portfolio of products specifically for women around its "Only in a Woman's World"...
Vetting Online Voices for Your Brand
Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley...
Kraft Bets on Bloggers
Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs....
Retail Brands Take Up Causes
RETAIL BRANDS TAKE UP CAUSES Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand...
Sears Debuts Free Online Gift Platform
Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets...
Coupons Inc. Begins Using Twitter
Listen closely. Hear that? It's the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified...
Hey Kids! Coupons!
Times are tough for families. Mom and dad are constantly droning on and on about the dreaded word: budget. But kids, being kids, still want stuff. So...
Growing Green Shoppers
Shoppers are green in their hearts. But in their shopping carts? That's another story. A new study by the Grocery Manufacturers Association and Deloitte...
The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal
Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons...
Retail: Did You Know…Coupon Redemption Channels Have Changed?
Tip 1 Clorox Disinfecting Wipes were part of a Macy's window display in March. A backdrop of spring colors was recreated to match the colors of the wipes' new packaging...
To Reach Shoppers, Offer Solutions
Shopper marketing can help improve sales in a tough economy. Here are a few examples...
Walmart Spiffs Up Store Brands
At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S....
Ask the Customer What they Want
If you want to know what customers are thinking, just ask them. That's what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV...
