Tip Sheet/Mobile Marketing
Easy Stages to Mobile
It's no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life...
A Head Count for Mobile Ads
First come the ads, and then, as night follows day, must come the metrics. That's the rationale behind new guidelines for measuring the impact of mobile...
Location, Location, Location
When geo-social games those contests on mobile devices that let users check in and become of their favorite places first attracted notice, marketers were...
Facebook Goes Places: Implications of New Geo-Social Features
It remains to be seen if the dozens of geo-social networks, from Foursquare and Gowalla on down, got a boost or a boot from the launch of Facebook Places...
Mobile March of the Penguins
It's got football and baseball, sure, but basically Pittsburgh is a hockey town. After all, the Pittsburgh Penguins have brought home three Stanley Cups,...
What's Next for Text?
Nielsen predicts that by the end of next year, the number of smartphones and plain old feature phones in the U.S will be equal. Does that spell the eventual demise of text messaging, or even its gradual dropoff...
iAds and iPads: App-Based Ad Targeting
NO MATTER HOW YOU GRAB HOLD OF IT, iPhone 4 was good for Apple's revenues. And the iPad hasn't hurt either. The company posted a 61% year-over-year gain...
Strategies: Rubber Meet Road
You want hard data on how effective a well-targeted mobile campaign can be? Last October, Volkswagen integrated its Golf GTI Mark VI model into the iPhone...
Keep in Touch
Your call center isn't an island, so don't let it feel Make sure your telephone reps know what offers and promotions are going out to customers in all...
It Pays to Say Thank You
LIKE MANY NONPROFITS, in 2008 Teen Challenge New England realized it would run into a budget shortfall. But rather than just simply ramping up the pleas...
Reasons to be Mobile
With over 230 million mobile phone users in the United States, the third screen is well established in our lives. The recent Digital Divas research conducted...
2D Barcodes Breakthrough Marketing Campaigns | Codes About to Break
Face it: If you use your mobile phone mostly for talking, you're old Today's phones are morphing into Swiss Army knives of communications capabilities,...
A Google in Your Pocket?
Elsewhere in this issue we mention Google-watching as a trend for 2010...
HSN's Mobile Manuveurs
Home Shopping Network is best known for its cable presence and for selling online through HSN.com, which accounts for 30% of its revenue. But in August the direct retailer opened a third-screen sales front...
Chicago's Field Museum Goes Mobile
Ever feel the urge to chuck the cubicle life, swap your Blackberry for a blue beard, and swash and buckle around the Spanish Main? Visitors to the “Real Pirates” exhibit at Chicago's Field Museum of Natural History ...
Tennis Championship Goes Mobile to Lure Fans
When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily...
Mobile Meets its Maker
Late last year The Taco Maker, a quick-service Mexican chain based in Puerto Rico and Orlando, FL, decided the economic time was right to start selling...
Mobile Ads Up--No Thanks to iPhone
U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most...
Smart Shopping on Smart Phones
Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity...
Mobile: Did You Know….Web Access is Up?
Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide...
Carnival and Bank of America Go Mobile in Promos
Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five...
Minding the App Store: Downloads on the Rise
Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users...
