Tip Sheet/Incentives
Putting Your Customer Loyalty Strategy into Reverse
We all know that marketing is primarily a numbers game. What was the response rate for your last campaign? How strong is your customer sat score? What’s the ROI of your new strategy? Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers. ...
Make Logo Bearing Freebies Worth It
Distributors of promotional products reported a 9.4% increase in sales, to $7.8 billion, for the first half of 2010, according to the Advertising Specialty...
Use Drip Dialogue to Build Loyalty
In a traditional loyalty program, the key component of dialogue is the value exchange you provide value-added information to your customers, and they...
Good Things From Martha: Sub Card Ideas
Leave it to Martha Stewart to find crafty ways to pack a cornucopia of incentives into a renewal offer. In a recent mailing, if a $25 one-year subscription...
Room at the Inn
La Quinta is in the business of putting people up for a good night's rest at any of its 800 mid-scale hotels. It is also in the business of making sure...
Rewarding Those Who Have It All
HERE'S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?...
Idea to Steal: California Pizza Kitchen Coupon
The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that...
Papa Gino's Sweeps Boosts Data Collection
A quick way to add quality names to your loyalty program database is to run a sweeps with a rock-solid match between the prize and the appropriate demographic....
Get Social With Incentives
Know Your audience: Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors? What motivates...
Idea to Steal: Package Deal
Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional...
Simplify Those Rebates
Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important...
Sales Forces Unite
Last year, many businesses tightened budgets by reducing staff and people-related expenses like benefits, incentives and training. But now it's time to...
Brands Play To Engage Consumers | Fun for the Faithful
Want loyal customers? Ask if they can come out and play Sweeps and contests are a great way to add excitement to loyalty programs and educate consumers...
Incentives Suppliers Focus on Social Media | Now Hear This
A new study from The Advertising Specialty Institute reports that 53% of incentive-product distributors and 48% of suppliers will be increasing the time they spend on social networking in the next two years...
Schwan's Tempts Potential New Customers | Idea to Steal
This fall, home food delivery service SCHWAN'S tempted 5,000 potential new customers with an offer of free delivery on any product under $10...
Ways to Boost Loyalty Program Participation
Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story...
American Focuses New Campaign on Hispanics
Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever....
Promotions Tips for Prepaid Cards
Seeking to avoid the ire heaved at corporate overindulgence, companies are rewarding high-performing employees (and customers) with prepaid incentive...
Play it Safe
Don't cut corners when it comes to finding a marketing partner that can guarantee products are compliant and safe. Brett Marz, a partner at Bamko, offers...
Premium Planning
Plan longer, save more. Per-unit costs are significantly lower with volume purchases. So rather than buying fewer items now to save in the short term,...
Rewards Make a Difference
It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found...
Incentives: Did You Know…Premiums Deliver Better ROI?
12% of companies planned to establish an employee incentive program this year, according to Promo's P&I Survey...
Citibank Engages With Card Contest
As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact...
Move to Develop Green Promo Products Blooms
The move to develop green promotional products is taking root. Imprinted mugs and reusable water bottles are replacing orders for disposable cups and bottles...
Why Premiums Work at Retail
Premiums and incentives are a sure-fire way to gain attention at retail — via online promos, in-pack, as handouts or as mail-in rebate rewards...
