Tip Sheet/Events
When, Where and Why; Tips for Live Events
Planning a live event? If you want it to be a success, don't forget the basics, like: MESSAGE: Make sure the on-site elements and activities effectively...
Four Wheels for Four Legs
Mitsubishi is the official vehicle sponsor for the Chicago Chapter of PAWS, the city's largest No Kill humane organization. The running group Team Paws...
SuperFruit Juices Sales Jump 30% on Buy-One-Get-One-Free Promo
Genesis Today, the maker of SuperFruit Juices, made the most of testing a sampling campaign by staging it in close proximity to one of its production facilities so the logistics of supplying product...
Sweeps Dos: Tips to Make Your Next Promotion a Winner
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes...
Events: Dirty Streets Make Great Canvases
City streets have a well deserved reputation for being filthy. And whether that's a good or bad thing depends on your perspective. GreenGraffiti, a company...
Vehicle Shopping Tips for Your Next Road Show
When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream...
Behind the (Candy) Bar
Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand's history, distributing 1...
Custom Communications
AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach...
Idea to Steal
L'Oreal recently wrapped up a month-long college campus tour designed to allow students to try its Go 360 Clean deep facial cleansing collection. The...
How Street Stenciling Can Draw in Customers | Street Smarts
To promote the release of Tim McGraw's latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October...
The Event Game, By the Numbers | The State of Events
Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%...
How Brands Like Microsoft Use Parties to Build Brands
NO PLACELIKE HOME This October, Microsoft is spreading word of the release of Windows 7 with several thousand parties hosted across the globe by employees and everyday...
A Checklist for Getting Your Event Off on the Right Footing
The pain is still fresh in many Yankee fans' minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of...
The Science of Staffing Events
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning...
Hey Gang, Let's Re-Purpose a Show
Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the...
Events: Did You Know…Save By Repurposing Assets?
Brand marketers still tend to want to go where they want, when they want — even if it doesn't make economical sense. Plan routes carefully to maximize the dollars spent and days on the road...
Economize Those High-Cost Vehicle Tours
It's time to step on the gas. Brand-tour marketing may be expensive, but there's never been a better time to hit the road...
