Tip Sheet/E-Mail
Concentrate on B-to-B Enewsletter Content
Putting together a B-to-B e-newsletter? Focus on the actual reader, not the company...
Five Tips for Complying with the Can-Spam Act
Given how complex marketing has become, it’s easy to make the sort of careless mistake that can lead to big problems. With that in mind, here are five easy tips to ensure that you honor the Can-Spam regulations. ...
Email, Social Media, and a New Model: RFMA
It’s apparent that email marketers and service providers are taking ownership of social marketing. One reason: Email marketers have already proven themselves at creating accountable, effective communication strategies—which is what savvy social media marketing boils down to....
Pull the Trigger on Abandoned Carts
Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they'd placed in their...
Top 5 Days for E-mail Volume, 2009
TOP 5 DAYS for E-mail Volume, 2009...
The Importance of E-Mail Preheaders
You no doubt know the importance of slaving over your subject lines and headlines until you perfect your prose. But you may not be so conscientious when...
4 Oft-Overlooked E-mail Metrics to Track
Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally...
Advice for Successful E-mail Appending
E-MAIL APPENDING, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information,...
E-Mail Testing Crib Sheet
Don't let e-mail testing make you testy. These tips from Kristen Gregory, e-mail marketing strategist at Bronto Software, should make it easier to ace...
Eye on Deliverability Monitoring
Given the vital importance of deliverability to your e-marketing efforts, it's not surprising there are so many tools to help gauge deliverability rates...
What to Consider in Trigger E-mail Campaigns | Trigger Happy
When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information...
Don't Be Shy: Ask Where Data Came From
Ask the origin of any data a broker is trying to sell you...
When to Send: E-Mail Timing Tips
Contrary to what some marketers assume, people generally don't open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based...
E-mail Tops in ROI
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association's recently released Power...
Gmail's Growing Popularity Not Necessarily Good For Marketers
While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google's highly user-friendly free e-mail service is by far the fastest growing of the three, according to recent numbers from comScore...
In E-Mail Lists, You Get What You Pay For
Judging by the sheer number of pitches everyone gets daily from unknown companies shilling shady e-mail lists, it's safe to say enough marketers are buying these lists to make the fly-by-night firms profitable...
Kids Still Care About E-Mail: Survey
Sure, instant messaging and social networks are the communication channels of choice for the 18 to 25-year-old set. But many are highly receptive to permission-based commercial e-mail, according to research from marketing services firm Epsilon...
Always use alt tags, but not to vent
A graphic artist for a co-op advertising firm apparently had a really bad day recently and it showed up in an ALT tag in one of his or her company mailings....
Help! I've Been Blacklisted!
As much as marketers complain about Spamhaus, most experts believe the anti-spam e-mail blacklist maintainer has done far more good for the e-mail ecosystem...
Let's Be Friends
Sure, these days everyone and their grandma literally, their grandma is creating a Facebook page to keep up with their peeps. Indeed, a year ago, member...
Quick Tips: E-Mail Opt-Outs
TIP 1: Don't make a customer work to find your opt-out information...
Avoid E-Mail List Poisoning
Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning...
E-Mail: Did You Know…Only 16% Ask About Frequency?
In a recent study by the Direct Marketing Association's E-mail Experience Council, just 16% of e-mail DMers...
E-Mail List Hygiene 101: Clean Those Files
Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it's becoming a necessity in e-mail...
Leveraging Transactional E-Mails
Usability expert Jakob Nielsen recently published a study conducted in two phases, five years apart, of close to 100 transactional e-mails...
