Tip Sheet/Contest|Sweepstakes
Look, Up in the Sky | Farmers Insurance Connects in FarmVille
Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops to...
Sweeps Don'ts
DON'T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they're not...
Aloft Hotels Uses Digital Tags as Sweeps Entries
Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for...
Contest Helps Philly Cream Cheese Spread the Word Virally
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe...
In 2010, the Name of the Game Will Be Engagement | The Road Ahead
More ways for players to participate such as designing a character or syncing up a player's voice to a character are being built into games. The goal...
New Sweeps Rules in Puerto Rico
Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents...
Alouettte Repositions Brand to Beat Seasonal Stereotyping
Just like actors who get over being identified with an iconic role think Melissa Half Pint Gilbert or Adam West products can also get typecast as Alouette,...
Viral Video Marketng Suggestions from Forrester
Most video contests receive only 50 to 250 entries. But don't be discouraged. It's the total reach that really counts, according to new Forrester Research....
Ways to Win
The Subway Scrabble game, which incorporates hundreds of millions of game pieces on Subway cups and sub wraps, will soon begin its annual run. Each year...
On the Fly
Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the...
Buzzing Around
Italian winemaker Kris is hoping a promotion with Vespa will give its Pinot Grigio brand some traction in the U.S. The first leg of the campaign is a...
A New Prize Category: Viral Influence
Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and...
Gamestop Sweeps Shows How to Succeed in Chinatown
Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-'em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements...
Spread the Wealth With More, Smaller Prizes
With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games...
Align Your Prize With Your Audience
The more a giveaway item aligns with the target demographic's interests and the more directly it ties to the consumption of the brand...
Contests: Did You Know…Games Spending is Up?
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler...
Quick Tips: Play to Win
Capturing consumer data should be a top priority when running games and contests...
Let's Make a Deal: Consumers Want to Play Online
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler...
