Direct Mail TipsNew Postal Forum DebutsA group of industry trade organizations recently launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas... Anaheim? They've Got an App for ThatThe City of Anaheim, CA, decided to rely on the old-fashioned medium of direct mail to promote a contest for ideas for newfangled online and mobile applications... Dirty Files Cost Mailers $$: SurveyMany large volume mailers aren't keeping their house files up to date, and that's costing them money, according to a survey by Pitney Bowes. In Nov. 2008,... E-Mail TipsEngage Customers, Or ElseAOL made an announcement recently about its enhanced whitelist (EWL) an internal list of low-spam-complaint mailers whose messages are delivered with... Measure E-mail Marketing Performance Against Business GoalsWhile marketers tend to measure their e-mail programs using such basic metrics as clicks, opens and sometimes even conversions, one expert says most of... Open Rates Rise: EpsilonE-mail marketers' average click and open rates in the third quarter of 2009 edged up over the same period in 2008, according to a recent study by Epsilon.... Web TipsOnline Video Consumption is BoomingIf you're not one of the people building your own must-see TV lineup using the video available on the Internet, then take comScore's word for it: Online... [STRATEGIES] BUFF UP THOSE BUFFERSWhether uploading your own video content or marketing against someone else's, pay attention to achieving a smooth viewing experience. A Dec. 2009 user... Friends With Benefits: Dialoging With Customers In Social MediaBrand manageers speak of "Dialoging" with customers in social media, but they shouldn't neglect the benefits of buying shopper love... Mobile Marketing TipsPanasonic Has An App for New ShaversThe iTunes App Store hit the 3 billion-download mark early in January, and considering it reached the 2 billion threshold only last September, the message... A Light Snac for Dumb PhonesSmartphones get all the coverage, but about 82% of the mobile phones in use today are feature phones. They can connect to the Web with a data plan, but... A Google in Your Pocket?Elsewhere in this issue we mention Google-watching as a trend for 2010... |
Retail Marketing TipsTips for Pop Up StoresPop-up shops have redefined the notion of when and where a sale can be made These temporary spaces not only deliver an element of surprise just by their... Digital Shopping Technology PrimerInvest in digital shopping technologies that prove successful, fund those that emerge with potential, use caution when testing early stage technologies, and fix or halt programs that don't show results... Frito Lay Develops Portfolio of Products for WomenFrito-Lay developed a portfolio of products specifically for women around its "Only in a Woman's World"... Incentives TipsDo You Groupon?If you haven't discovered Groupon.com yet, check it out It's a site that puts a new spin on coupons, offering a different discount each day specific to... 7 Ways to Make Rebates Work HarderOn the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several... Schwan's Tempts Potential New Customers | Idea to StealThis fall, home food delivery service SCHWAN'S tempted 5,000 potential new customers with an offer of free delivery on any product under $10... Events TipsTips for Marketing Road TripsSo you're heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don't happen to be in the area... Sales to Go: Should You Sell on Site at Events?If your vehicle is parked at Walmart or in front of Kroger, it's easy enough to hand out a coupon visitors can redeem inside. But what if tour stops are... Contests TipsIn 2010, the Name of the Game Will Be Engagement | The Road AheadMore ways for players to participate such as designing a character or syncing up a player's voice to a character are being built into games. The goal... New Sweeps Rules in Puerto RicoPuerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents... Slim Jims May Become a Thing of the PastThanks to new U.S. Postal Service modifications last month, the tall-skinny catalogs affectionately known as slim-jims may soon be scarce... |
