Research
Leading Questions: Chief Marketer's First Prospecting Survey
It's become an axiom for these cost-conscious times: It's cheaper to retain or reactivate a current customer than to acquire a new one. In recent quarters,...
Surveys Help Toshiba Scan for Satisfaction
Consumers waiting in line for their flu shots and the docs with the needles aren't the only ones concerned about healthcare reform. B-to-B marketers have...
Incentives Suppliers Focus on Social Media | Now Hear This
A new study from The Advertising Specialty Institute reports that 53% of incentive-product distributors and 48% of suppliers will be increasing the time they spend on social networking in the next two years...
Survey Shows Kinks in Many Supply Chains | Survey Shows Kinks in Many Supply Chains | Survey Shows Kinks in Many Supply Chains | Rattled Chains of Command
Most companies don't have a handle on their marketing supply chain, and that's a costly mistake, according to a new study from the CMO Council. No one...
Chief Marketer's Exclusive Social Media Research
Firms that aren't tweeting, blogging, integrating or search-engine-optimizing aren't completely behind the times yet. A new survey of Chief Marketer,...
Promo's 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey....
Ask the Customer What they Want
If you want to know what customers are thinking, just ask them. That's what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV...
Marketing to a Captive Audience
When your customers' attention is required to stay in line to buy something or get information, their environment is under your control and not theirs. They have no ability to opt-out of your communication. Here's what you can do with that environment to determine whether the customer has a good or bad experience...
Swimming Upstream: Ads in Videos Don’t Always Make a Good Impression
Not sure whether to put in-stream ads in your online video content? Consider this: a recent survey by Burst Media reports that over half (50.7%) of respondents stop watching an online video once they encounter an in-stream advertisement. And worse, 15.3% reported they immediately leave the site once they encounter such an ad in a video. ...
The Challenges of B-to-B Database Marketing
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again. The range of database applications in B-to-B is as broad and creative as B-to-B marketing itself. To find out more from Ruth P. Stevens and Bernice Grossman, click here....
Developing a Social Media Strategy: Four Factors to Consider
Few of us are immune to the buzz factor surrounding technology trends. Ask anyone involved with the high failure rate of CRM tools early in this decade, and they'll tell you too much attention was focused on the technology, rather than how it could support established business practices. The same thing may be happening today with social media. Read on to see how to keep history from repeating itself....
Follow the Money: Are Brands Getting the ROI They Need From Interactive Marketing?
(Promo) Whether it's pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by brands. Of the 263 marketers polled in Promo's 2007 interactive trends survey, 49% expect their online spending to grow in 2007. And where is the money going? To e-mail, e-mail newsletters, banner ads and online promo-letters, banner ads and online promotions ...
