Research
Voice Of Customer Data Worth Collecting And Analyzing Despite Challenges
Analyzing customer opinions can provide valuable insights. This knowledge, however, is not easily gained. Knowing how to collect this information without biasing it, and aggregating qualitative — non-numeric — data can be daunting. Chris Cottle, executive vice president of marketing and products for Allegiance, offers thoughts on best practices in aggregating and using customer opinions....
Social Hits Its Stride: Chief Marketer's 2010 Social Marketing Survey
In last year's Chief Marketer social marketing survey, we said that if you weren't integrating social media into your marketing plans, you were not behind...
On the Grow?
We've all seen the usage statistics for mobile: More people using more advanced cellphone features such as mobile Web and barcode scanners more and more...
Leading Questions: Chief Marketer's First Prospecting Survey
It's become an axiom for these cost-conscious times: It's cheaper to retain or reactivate a current customer than to acquire a new one. In recent quarters,...
Surveys Help Toshiba Scan for Satisfaction
Consumers waiting in line for their flu shots and the docs with the needles aren't the only ones concerned about healthcare reform. B-to-B marketers have...
Incentives Suppliers Focus on Social Media | Now Hear This
A new study from The Advertising Specialty Institute reports that 53% of incentive-product distributors and 48% of suppliers will be increasing the time they spend on social networking in the next two years...
Survey Shows Kinks in Many Supply Chains | Survey Shows Kinks in Many Supply Chains | Survey Shows Kinks in Many Supply Chains | Rattled Chains of Command
Most companies don't have a handle on their marketing supply chain, and that's a costly mistake, according to a new study from the CMO Council. No one...
Chief Marketer's Exclusive Social Media Research
Firms that aren't tweeting, blogging, integrating or search-engine-optimizing aren't completely behind the times yet. A new survey of Chief Marketer,...
Promo's 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey....
Ask the Customer What they Want
If you want to know what customers are thinking, just ask them. That's what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV...
Marketing to a Captive Audience
When your customers' attention is required to stay in line to buy something or get information, their environment is under your control and not theirs. They have no ability to opt-out of your communication. Here's what you can do with that environment to determine whether the customer has a good or bad experience...
Swimming Upstream: Ads in Videos Don’t Always Make a Good Impression
Not sure whether to put in-stream ads in your online video content? Consider this: a recent survey by Burst Media reports that over half (50.7%) of respondents stop watching an online video once they encounter an in-stream advertisement. And worse, 15.3% reported they immediately leave the site once they encounter such an ad in a video. ...
