Unleash the Power of Events, Gift Bags, and Celebrities
All too often, we in public relations box ourselves into thinking that we are limited to press releases, editorial calendars, bylined articles, and direct pitches. But if you step outside of that box for just a quick moment, you will see that there is so much more to be had. ...
PR 2.0: Integrating Your PR Efforts with the Social Mediasphere
You may have heard the buzz. There is a new term in town: PR 2.0. Simply put, PR 2.0 is how public relations integrates with the technology-heavy world of today’s business. ...
Should Mel Gibson Be Forgiven? Jewish Group Asks in Viral Campaign
Call it a case of cosmic coincidence: A Jewish organization is about to launch a viral campaign that touts the value of forgiveness. This occurs just after actor Mel Gibson made an initial pass at apologizing to the Jewish community for anti-Semitic comments he uttered while being arrested for speeding and drunk driving....
PR Goes to Work in News Search
What would you say to getting the Web traffic equivalent of $11,500 in pay-per-click advertising for $779? Thought so....
“Tell Me a Story”: Tips for Pitching the Media
“Tell me a story.” As a child, you typically want your storyteller to be verbose and colorful in the details, helping to paint a realistic image in your mind. In business, and subsequently in media relations, the 30-second pitch and the elevator speech reign supreme. ...
Get to Know Your Media
Contacting the media directly can seem intimidating at first, but with the right preparation and tools, you can indeed find and build media relationships....
BrandAnimation: Equal Opportunity Positive Branding
It’s Saturday and I’m working on a column that was supposed to be turned in two days ago while getting the ultimate NFL junkie’s fix: the 2006 NFL Draft on ESPN...
The Seven Deadly Sins of Press Releases
The press release can be one of your most powerful public relations tools. Many companies, however, make the mistake of thinking that press releases are simple regurgitations of company news. Wrong! ...
Public Relations on a Shoestring
As PR professionals, we would love to tell you that communicating your message to the community and the media is a skill mastered by only a few and shouldn’t be attempted without years of training. But the truth is most of the small businesses we interact with have the panache and acumen to pull together a bang-up PR campaign with much less investment than they might think. ...
First Person: How Being Topical Worked for Molson and Deli Fresh
One of your biggest challenges as a marketer is to create a campaign that will capture the attention of both the public and the media. The good news: Doing so doesn’t require a big budget or lots of bells and whistles--often it’s the simple but well-timed campaigns that have the most success. ...
