Endless Vacation Integrates Social Media, Search and a Pink Hippo | Getaway Giveaway
Earlier this year, Endless Vacation Rentals found itself with 200,000 accommodations to let in 100 countries and next to zero name recognition here in...
Coldwell Banker is Rebuilding Home Selling on a Web 3.0 Foundation
Last July, Coldwell Banker broke YouTube. They didn't mean to. But they were uploading agent videos to their new On Location branded channel and added...
ShareAJet Bucks the Slump in Luxury Business Travel
At 30,000 feet, a steward offers a perfectly iced martini. The passenger sets it down next to the newest issue of Forbes, stretches out (leg room is not...
Stick Fans Help Drive Small Town Football Game Attendance
September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching...
Co-Branded Caps A Winning Promo for Labatt
Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched...
A Checklist for Getting Your Event Off on the Right Footing
The pain is still fresh in many Yankee fans' minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of...
Today, Every Company is in the Media Game
In today's world of social and online media, every company is in the communications game....
Get the Message: The Importance of Internal and External Communications
Peppercom recently interviewed 12 heads of communications at Fortune 500 companies, intent on uncovering the answers to two fundamental questions...
Movie Themed Campaigns are Super for 7-Eleven
7-Eleven ran its first promotion with a comic- book-inspired blockbuster X-Men: The Last Stand three years ago. Since then, a string of successes, including...
The Not Surprising Failure of Corporate Blogging
When it comes to the blogosphere, it turns out that that corporate blogs and brand social network profiles have not gained the trust of traditional information sources such as newspapers, Internet portals and personal blogs...
Try PR to Get Your Audience's Attention—On the Cheap
For creative businesses that can't afford to advertise, public relations can be an efficient solution. Find out how a carefully designed PR campaign can cost effectively deliver key message points to your audience with editorial credibility....
Want an Effective PR Campaign? Write the Book
Two of the greatest challenges facing public relations pros and clients are staying on message over time, and remaining relevant to two diverse audiences, the press and the publics...
