Public Relations
The Relevance of Credibility in Marketing
Look no further than two recent examples of relevancy gone bad and the negative impact it has had on the brands: Tiger Woods and Toyota. ...
How to Be a Good Client for Your PR Agency
Once a public relations firm is hired, it's important for internal marketing managers to realize the crucial role they play in the success of their agencies. So how can you be a good client for your PR agency?...
Should You Wish Upon a Star?
Tiger Woods has everyone talking about celebrity endorsements and how they can have a negative effect on your brand. But there's a reason why athletes...
Endless Vacation Integrates Social Media, Search and a Pink Hippo | Getaway Giveaway
Earlier this year, Endless Vacation Rentals found itself with 200,000 accommodations to let in 100 countries and next to zero name recognition here in...
In 2010, the Name of the Game Will Be Engagement | The Road Ahead
More ways for players to participate such as designing a character or syncing up a player's voice to a character are being built into games. The goal...
Coldwell Banker is Rebuilding Home Selling on a Web 3.0 Foundation
Last July, Coldwell Banker broke YouTube. They didn't mean to. But they were uploading agent videos to their new On Location branded channel and added...
ShareAJet Bucks the Slump in Luxury Business Travel
At 30,000 feet, a steward offers a perfectly iced martini. The passenger sets it down next to the newest issue of Forbes, stretches out (leg room is not...
Stick Fans Help Drive Small Town Football Game Attendance
September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching...
Co-Branded Caps A Winning Promo for Labatt
Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched...
A Checklist for Getting Your Event Off on the Right Footing
The pain is still fresh in many Yankee fans' minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of...
Today, Every Company is in the Media Game
In today's world of social and online media, every company is in the communications game....
Get the Message: The Importance of Internal and External Communications
Peppercom recently interviewed 12 heads of communications at Fortune 500 companies, intent on uncovering the answers to two fundamental questions...
