Public Relations
Get Advertising and PR to Work Together for a Spreadable Approach
For content to truly spread, it must be able to circulate through many individual audience interactions rather than existing in one “sticky” location. ...
How to Work With Your PR Agency
TREAT YOUR PR AGENCY AS A PARTNER To ensure the success of your PR program, view your agency as a business partner, not simply a vendor-for-hire. Give...
Social Marketing is a Slam Dunk for Phoenix Suns
A PROFESSIONAL BASKETBALL COURT IS 94' LONG BY 50' WIDE. BUT THE PLAY SPACE FOR THE PHOENIX SUNS' MARKETING EFFORTS IS MUCH BIGGER THAN THAT. The Arizona...
How Events Engage Consumers
It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It's...
Ways to Get the Most Out of Press Releases
If you think of your PR releases as simply a way to shotgun out the exact message you want in exactly the way you expect it to be received, wake up and...
Tufts Builds Brand With Online Video, TV
Tufts Medical Center reintroduced itself to the Boston market in February with the launch of a TV campaign that drove prospects to a video heavy Web site designed to boost awareness for the healthcare facility....
The Relevance of Credibility in Marketing
Look no further than two recent examples of relevancy gone bad and the negative impact it has had on the brands: Tiger Woods and Toyota. ...
How to Be a Good Client for Your PR Agency
Once a public relations firm is hired, it's important for internal marketing managers to realize the crucial role they play in the success of their agencies. So how can you be a good client for your PR agency?...
Should You Wish Upon a Star?
Tiger Woods has everyone talking about celebrity endorsements and how they can have a negative effect on your brand. But there's a reason why athletes...
Endless Vacation Integrates Social Media, Search and a Pink Hippo | Getaway Giveaway
Earlier this year, Endless Vacation Rentals found itself with 200,000 accommodations to let in 100 countries and next to zero name recognition here in...
In 2010, the Name of the Game Will Be Engagement | The Road Ahead
More ways for players to participate such as designing a character or syncing up a player's voice to a character are being built into games. The goal...
Coldwell Banker is Rebuilding Home Selling on a Web 3.0 Foundation
Last July, Coldwell Banker broke YouTube. They didn't mean to. But they were uploading agent videos to their new On Location branded channel and added...
