Public Relations
The Not Surprising Failure of Corporate Blogging
When it comes to the blogosphere, it turns out that that corporate blogs and brand social network profiles have not gained the trust of traditional information sources such as newspapers, Internet portals and personal blogs...
Try PR to Get Your Audience's Attention—On the Cheap
For creative businesses that can't afford to advertise, public relations can be an efficient solution. Find out how a carefully designed PR campaign can cost effectively deliver key message points to your audience with editorial credibility....
Want an Effective PR Campaign? Write the Book
Two of the greatest challenges facing public relations pros and clients are staying on message over time, and remaining relevant to two diverse audiences, the press and the publics...
Dunkin' Donuts, Jihad, Not a Match Made in Heaven
Excuse me, sir, there's a weapon of mass destruction in my iced coffee. Well, not really. Still, Dunkin' Donuts recently had to deal with some image issues when some conservative bloggers tied spokesperson Rachael Ray's scarf in an online DD commercial to terrorism...
Influence the Influencers: The Role of PR Agencies in Social Media
Its no surprise that public relations gurus were among the first to embrace social media. Learn what worked and why, and how marketers can make online networking work for them....
Lazy PR People, or Improper E-mail Appends?
Sometimes I groan when a press release comes across my inbox. But I'm not about to go all Chris Anderson on the public relations people who send me things of no relevance to my publications....
Blocking PR People – At Long Last, Lazy Flacks Get Their Comeuppance
You think Len Stein, the president of New Rochelle, NY-based Visibility Public Relations, is angry about Wired magazine editor-in-chief Chris Anderson's "had enough" moment, which involved posting the e-mail addresses of the PR flacks who fill his inbox with irrelevant press releases daily? He's not....
Sox Win Series, But Yankees Snag Headlines
The Red Sox win! Who cares—the Yankees won't bring back A-Rod! Boston (and even Cleveland) fans have to be ticked off at the New York Yankees, who found a way to make themselves bigger than game its self this month. Click here to see why marketers can learn a lesson from the Bronx Bombers (and Scott Boras). ...
Six B-to-B Public Relations Mistakes
PR may be glamorous when you’re dealing with celebrities. But that’s not quite as true in the business-to-business space. Still, the potential for disaster is just as great. Click here to find out some of the worst mistakes you can make in b-to-b public relations. ...
Can Small Businesses Benefit From PR?
Size really doesn't matter when it comes to public relations. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena....
Who Are You: Uncover Your Corporate Personality
You may have a ton of different characters shaping your company, but do you know what your corporate personality is? Click here to see why a clearly defined brand identity can guide your recruitment effort and clarify for new employees what your culture is all about....
Toy Industry PR Needs to Get the Lead Out
Mattel may have thought it was doing the right thing with its press release alerting consumers to more than a million items recalled due to lead-based paint. But it learned that any recall is going to equal bad press, says Len Stein. Click here for the story....
