Promotions Tips for Prepaid Cards
Seeking to avoid the ire heaved at corporate overindulgence, companies are rewarding high-performing employees (and customers) with prepaid incentive...
A Checklist for Getting Your Event Off on the Right Footing
The pain is still fresh in many Yankee fans' minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of...
With Numerous Brands on a Range of Platforms, Hasbro Want to Be King of the Global Toy Box
Spend time with a child and you'll see the world in a different way. Unencumbered by the restraints of adulthood, they imagine and reimagine the world...
With New Movie, GI Joe Goes Hollywood
Way back in 1964, G.I. Joe first marched into toy aisles, commanding action figures portraying the various branches of the U.S. military. This summer,...
Stick Fans Help Drive Small Town Football Game Attendance
September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching...
Co-Branded Caps A Winning Promo for Labatt
Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched...
Note Pads are "Write" Thing to Drive Booth Traffic
the mere scent wafting through the air of Omaha Steaks grilling one of its juicy tenderloins can send trade show attendees scurrying to locate the source....
Logo Premiums Help Syfy Rebrand Network
Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range...
P&I Product Showcase
Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter...
Viral Video Marketng Suggestions from Forrester
Most video contests receive only 50 to 250 entries. But don't be discouraged. It's the total reach that really counts, according to new Forrester Research....
Big Brands Embrace Performance-Based Pricing Agency Relationships
With a contagious desire for accountability spreading among marketers, some big brands are insisting their agencies change pricing models ...
Hotel Chocolat Checks In to US Market
London-based Hotel Chocolat quietly moved into the American market last year, taking an under the radar approach to launching its brand online. But the...
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