Dannon Rolls Out First Loyalty Program Across All Brands
The program, Dannonomics, celebrates the firm's 90 years of making fresh dairy products and offers consumers purchase incentives through October, including ways to earn up to $15 in savings through instant coupons and mail-in rewards...
Retail Brands Take Up Causes
RETAIL BRANDS TAKE UP CAUSES Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand...
How Brands Like Microsoft Use Parties to Build Brands
NO PLACELIKE HOME This October, Microsoft is spreading word of the release of Windows 7 with several thousand parties hosted across the globe by employees and everyday...
Marketing Lines Blur in the Fast Food Sector—And Beyond
Traditionally, fast food product lines were clearly defined and the associated advertising was concise and usually predictable. That has changed....
Sears Debuts Free Online Gift Platform
Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets...
Coupons Inc. Begins Using Twitter
Listen closely. Hear that? It's the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified...
Promo's 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey....
LA Sunset Strip Clubs Hold Twittercrawl
By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns...
JetBlue Goes Social to Promote LA-Bound Flights
If you don't recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you've revealed two things about yourself: You're not part of the digital...
Tennis Championship Goes Mobile to Lure Fans
When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily...
BabyCenter Uses App to Connect With iPhone Moms
Web parenting resource BabyCenter.com has produced research to show how reliant today's moms are on technology. And to back it up, they released an app...
Alouettte Repositions Brand to Beat Seasonal Stereotyping
Just like actors who get over being identified with an iconic role think Melissa Half Pint Gilbert or Adam West products can also get typecast as Alouette,...
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