The High Notes of 09: The CMmy Awards Honor the Best of the Year
Forget about the Oscars or the Emmys. Here's the CMmys our editors' takes on what from 2009 marketers should emulate, celebrate or have a big old heapin'...
Down the Track: What to Watch for on the 2010 Express
See that light in the distance, getting closer at a breakneck pace? 2010 is almost in the station. Here are a few issues to consider, and companies and...
Brands Play To Engage Consumers | Fun for the Faithful
Want loyal customers? Ask if they can come out and play Sweeps and contests are a great way to add excitement to loyalty programs and educate consumers...
How Street Stenciling Can Draw in Customers | Street Smarts
To promote the release of Tim McGraw's latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October...
Grocery Shelf Trends
Consumer trend watcher Mintel foresees a handful of trends in the marketing of packaged goods in the coming year...
Frito Lay Develops Portfolio of Products for Women
Frito-Lay developed a portfolio of products specifically for women around its "Only in a Woman's World"...
Vetting Online Voices for Your Brand
Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley...
Kraft Bets on Bloggers
Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs....
Doritos Amps Up Super Bowl, Xbox Campaigns
There may be people who think it's no big deal to have their homemade commercial run during the Super Bowl, or to get a first video game design placed...
Brands Buy In to AMC's "Mad Men" | Marketers Mad About the Show
Advertising is about one thing: happiness, says a character in Mad Men. Advertisers themselves seem very, very happy that the AMC show is a hit and went...
Q&A With Denny's CMO Mark Chmiel
On the menu of restaurant promotions, is a hot item these days; chains of all types are whipping up giveaways to struggle against dwindling traffic. But...
Ways to Boost Loyalty Program Participation
Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story...
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