Walmart's Parading Pet Promo
Hasbro's Littlest Pet Shop is running a promotion in February that would be any brand marketer's dream. In February, kids waving flags will parade through...
Jackson Hewitt Hopes for Good Returns from Direct Mail
Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure...
Should You Wish Upon a Star?
Tiger Woods has everyone talking about celebrity endorsements and how they can have a negative effect on your brand. But there's a reason why athletes...
Are celebrity endorsements a sound idea, or not worth the hassle?
Interbrand annually ranks in the top 100 global brands. Here's their top 10 in descending order from 2009: Disney, Intel, Toyota, Google, McDonald's,...
Endless Vacation Integrates Social Media, Search and a Pink Hippo | Getaway Giveaway
Earlier this year, Endless Vacation Rentals found itself with 200,000 accommodations to let in 100 countries and next to zero name recognition here in...
In 2010, the Name of the Game Will Be Engagement | The Road Ahead
More ways for players to participate such as designing a character or syncing up a player's voice to a character are being built into games. The goal...
New Sweeps Rules in Puerto Rico
Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents...
Incentives Suppliers Focus on Social Media | Now Hear This
A new study from The Advertising Specialty Institute reports that 53% of incentive-product distributors and 48% of suppliers will be increasing the time they spend on social networking in the next two years...
Schwan's Tempts Potential New Customers | Idea to Steal
This fall, home food delivery service SCHWAN'S tempted 5,000 potential new customers with an offer of free delivery on any product under $10...
The Event Game, By the Numbers | The State of Events
Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%...
Volvo Stakes Claim to Twilight
Apparently vampires can sell everything to teens and tweens, from fast food to packing tape. But cars? Car maker Volvo says it has proof O-positive that...
Q&A:Visa Aims for Gold
Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time...
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