Idea to Steal
L'Oreal recently wrapped up a month-long college campus tour designed to allow students to try its Go 360 Clean deep facial cleansing collection. The...
Strategies: Rubber Meet Road
You want hard data on how effective a well-targeted mobile campaign can be? Last October, Volkswagen integrated its Golf GTI Mark VI model into the iPhone...
6 Ways to Use Local Radio to Drive Consumers to Retail
Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail....
Video Game Marketing: How to Bend an Animated Brand
When they started pro¬duction on the film, the folks behind "The Last Airbender" likely felt confident that they had a strong brand to build on, beloved by fans of the Nickelodeon cartoon. Of course, that was before a little low-budget flick released last year usurped the first word in the cartoon's full title: "Avatar: The Last Airbender." ...
Sonic Tests Mobile Platform
For four months last year, Sonic Drive-Ins tested a new mobile platform that detects when opted-in users have entered a small area around its stores,...
Do You Need an App?
Did the unveiling of the Apple iPad get your marketing department thinking, Uh-oh, now we really need an app!? Not so fast. While Apple has great credentials...
How Events Engage Consumers
It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It's...
The TurboTax Leaderboard
Tax time can, let's just say, be baffling to many TurboTax, which sells online tax preparation software, discovered it could improve its public standing...
How to Inspire Impulse Buys at Retail
Whatever happened to grabbing a box of Godiva chocolates off the shelf simply because you wanted an extravagant treat? Oh, right, it's not in the budget...
Why Wegmans is Tops
A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force...
NASCAR Promo Helps Drive Office Depot Sales
Instant-win games are a sure-fire way to get customers to take action now. And, they provide a nice short-term sales boost and a little bit of fun for...
2K Sports Offers Fantasy Pick Prize
Sometimes there's just no substitute for cash. That's why 2K Sports is offering a cool $1 million prize for the first proven perfect game pitched on this...
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