Events: Dirty Streets Make Great Canvases
City streets have a well deserved reputation for being filthy. And whether that's a good or bad thing depends on your perspective. GreenGraffiti, a company...
Vehicle Shopping Tips for Your Next Road Show
When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream...
Get Social With Incentives
Know Your audience: Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors? What motivates...
Ice, Custard, Happiness and Social Media
Ice, Custard, Happiness is the slogan for Rita's Italian Ice, but Give them something to talk about could be the mantra for its social media efforts....
Pit Stop Promo
Think you could drive halfway across the country living off only the food and fuel you can buy in convenience stores? 7-Eleven says yes, and they're posting...
The Sweat/Soup-Shelf Connection
A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed...
Custom Communications
AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach...
Simplify Those Rebates
Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important...
Sales Forces Unite
Last year, many businesses tightened budgets by reducing staff and people-related expenses like benefits, incentives and training. But now it's time to...
Sprint Calls on Best Customers
In 2009, Sprint set out to reward the top tier of its 48 million customers with its first loyalty program, Sprint Premier. The program is free to customers,...
Hot, Fast and Engaged
Pizza Hut has always been known for innovation. After all, it takes a lot of creativity to find a new place to insert mozzarella into a pie. That's how...
Behind the (Candy) Bar
Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand's history, distributing 1...
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