Target Launches Customizable Version of Weekly Flier
Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2...
Papa Gino's Sweeps Boosts Data Collection
A quick way to add quality names to your loyalty program database is to run a sweeps with a rock-solid match between the prize and the appropriate demographic....
Lunchbox Wars: Hillshire Farms Throws Down the Tasting Gauntlet to Moms
Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing...
Behind the Scenes at the Latest DEWmocracy Campaign
The people have spoken, and Mountain Dew's newest citrus flavor, crowd-sourced for a year and due to hit store shelves in late August, is White Out. But...
Retail: Good News for Private Labels
Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands...
Power of Incentives: How Marketers Are Building Loyalty and their Bottom Line
Whether you're a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can...
T-Shirts to Talk About
Causes that fire up emotions in people can bring out the best in what promotional products can do. In October, about 4,000 people will walk in the Hartford...
Beyond the Carrot: Using incentives to inspire your sales team to engage
Companies use incentive campaigns to inspire sales reps when its time to launch a new product, gain market share or meet quarterly goals. The internal...
Strategies: Designing P-O-P Creative that Pops
As human beings we are wired to notice things that are different. It's the fight or flight caveman-response mechanism. So adding things like LED lights, motion technology, sound clips and scents helps separate you from other activities happening in your space...
Idea to Steal: Package Deal
Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional...
Fixing Loyalty: How Brands Are Shaking Up Rewards Programs
In a sense, loyalty programs have nothing to prove. Since the first S&H Green Stamp was handed out in 1896, customers have been drawn to the notion of...
Chieftains: How Many Loyalty Programs Do You Actively Use?
QUESTION: HOW MANY LOYALTY PROGRAMS WOULD YOU SAY YOU BELONG TO, AND HOW MANY DO YOU ACTIVELY USE? SHAWN R. SALTA, VICE PRESIDENT, DIRECTMAIL.COM I belong...
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