Mom 2 Mom: Parents Find Community Via Social Media
(Promo) Playgrounds used to be the primary place for moms to trade tips on parenting as their children played in the sandbox. Today, moms are more likely to discuss the "terrible twos" on a social networking site. ...
Coke, Ann Taylor, Others Partner with 'Hairspray'
Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”...
You’re Ready to Exhibit—Now What?
You’ve done your homework about which shows you’ll invest you time, money and staff resources. Now it’s time to plan your show activities. While all organizations are different and goals vary, here are some general rules....
McDonald's Brings Moms' Voices in the Kitchen
In an effort to respond to growing concerns about childhood obesity and the role of nutrition, McDonald’s has launched a PR campaign targeting the very group behind food choices: Moms....
Book Worms: DC Comics Uses Social Networking to Promote New Series for Teen Girls
(Promo) Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut this month of "The Plain Janes," the first graphic novel in a series created just for teens. ...
Stupid Marketing Watch: Inside the Boston Bomb-Threat Flier
What is it about marketers in Boston and their uncanny ability to concoct promotions that make people think they’re in danger of imminent death? On the heels of a Cartoon Network bomb scare that paralyzed the city in January, police evacuated a strip mall last week because of a botched fax promotion that some Bank of America employees mistook for a bomb threat. ...
Power to the People
(Promo) There's a pivotal moment in the classic rock concert film “Woodstock,” when an announcer bellows: “It's now a free concert, man!” He should have only known. For the 12th annual heavy metal tour known as “Ozzfest,” getting under way July 12 in Seattle, all of the tickets for the 24-city run across the country will be free. ...
Oh Bother: Disney Channel Partners with My Gym on Pooh Launch
(Promo) The Disney Channel has partnered with My Gym Children's Fitness Centers to promote the launch of its new show, "My Friends Tigger & Pooh." ...
"Pirates" Booty: Record Number of Promotional Partners
(Promo) Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.” ...
Canned Brands
(Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals....
Big Brother in the Grocery Aisle
(Promo) Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays....
Booty Tax
(Promo) Once known derisively as “swag,” the goody bags handed out at celebrity events now come under the heading of “gifting,” especially when tied to sophisticated marketing efforts....
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