What Should You Do? Legal Advice About User Content
(Promo) "Who's in Control?" was the themed inquiry at this year's Promotion Marketing Association law conference in Chicago, and according to much of the content presented, the answer was: users, mostly....
Riddle Me This: The Puzzle of Promotions Via Social Networks
Social nets still pose some confounding riddles for advertisers who want to use them to convey messages about brands or promotions. ...
YouTube, HP Ask What Video Makers Want to Say
(Promo) HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions....
Five Questions About Viral Marketing
It used to be “word of mouth.” Now it’s more likely “word of Web.” But whatever you call it, viral marketing is on the front burner for many marketers and advertisers. Click here to see how to harness the power of self-replicating messages for your branding efforts....
Drinking Songs: Boru Vodka Hosts Bar Band Contest
(Promo) Boru Vodka is embracing an American tradition in linking live music and spirits. The Irish brand launched in the U.S. earlier this year. Boru's Web-based contest seeks to find the country's "most authentic and passionate bar band." ...
The Good Life: Chivas Launches Online Channel
Chivas Regal is stepping into a marketing arena that has proven quite challenging for another alcohol brand, Budweiser. The Scotch whisky maker recently launched a branded online channel, This is the Life, hosted by MSN.com. But Chivas is spending only a few million dollars compared to the $30 million lavished on Bud.TV. ...
Gillette Goes Social in Razor Video Promo
(Promo) Gillette is challenging college football fans to get their 'game face' on in a new promotion to push its Fusion Power razor....
MTV Solicits Consumer Content for New Sites
MTV Networks has more than two dozen new Web sites on its drawing board, many of which will rely on consumer contributed content....
Neiman Marks Anniversary With YouTube Campaign
(Promo) A documentary-style video on YouTube marking Neiman Marcus’s 100th anniversary is getting mixed reviews from Web site visitors....
Pass It On: Viral Marketing is Brand — And Cost — Efficient
Looking for a credible, effective and cost-efficient tool to add to your marketing mix? Consider viral marketing, which can turn your social networking efforts into digital grapevines of customer contact. Click here to learn more....
Card Tricks: Gift Cards Are Big Business for Retailers
Consumers are expected to spend upwards of $90 billion this year on gift cards, up from $76 billion in 2006, forecasts Dan Horne, associate professor of marketing at Providence College in Rhode Island. And by 2008, the category is projected to surpass $100 billion....
Moving Pictures: Animation Makes E-Mail Come to Life
(Promo) When Lake Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store in Vermont, has discovered new ways to make graphics in e-mails work. ...
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