Movie Themed Campaigns are Super for 7-Eleven
7-Eleven ran its first promotion with a comic- book-inspired blockbuster X-Men: The Last Stand three years ago. Since then, a string of successes, including...
Incentives: Did You Know…Premiums Deliver Better ROI?
12% of companies planned to establish an employee incentive program this year, according to Promo's P&I Survey...
Don't Fumble: Keep Sports Marketing Sponsorships Accountable
Once upon a time, the sports marketing and sponsorship industry was thought to be recession-proof. At the Sponsorship Symposium in New York only a few...
Citibank Engages With Card Contest
As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact...
Social Cause Campaigns Do Good By Brands Too
Two social cause campaigns begun last year by big food producers have been renewed for 2009, and the companies say doing good for others is also doing...
Move to Develop Green Promo Products Blooms
The move to develop green promotional products is taking root. Imprinted mugs and reusable water bottles are replacing orders for disposable cups and bottles...
Mobile A Sweet Deal for Axe
Chocoholics Know their Craving can Hit Anytime, anywhere, at home or away. That's why Axe made sure to launch its choco-themed Dark Temptation body spray...
Why Premiums Work at Retail
Premiums and incentives are a sure-fire way to gain attention at retail — via online promos, in-pack, as handouts or as mail-in rebate rewards...
Bic Gold Promos Celebrate Pen's 50th Anniversary
School Kids have Long Found ways to use Bic pens other than for their intended purpose of putting ink on paper from spitball launchers to drinking straws....
The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal
Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons...
The ROI of Shock and Delight
Shocking and delighting your customers sounds like a swell idea but how do you measure the element of surprise? In this economy, attention is a valuable...
Retail: Did You Know…Coupon Redemption Channels Have Changed?
Tip 1 Clorox Disinfecting Wipes were part of a Macy's window display in March. A backdrop of spring colors was recreated to match the colors of the wipes' new packaging...
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