Ways to Win
The Subway Scrabble game, which incorporates hundreds of millions of game pieces on Subway cups and sub wraps, will soon begin its annual run. Each year...
Gamestop Sweeps Shows How to Succeed in Chinatown
Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-'em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements...
Spread the Wealth With More, Smaller Prizes
With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games...
Align Your Prize With Your Audience
The more a giveaway item aligns with the target demographic's interests and the more directly it ties to the consumption of the brand...
Contests: Did You Know…Games Spending is Up?
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler...
Quick Tips: Play to Win
Capturing consumer data should be a top priority when running games and contests...
Let's Make a Deal: Consumers Want to Play Online
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler...
Events: Did You Know…Save By Repurposing Assets?
Brand marketers still tend to want to go where they want, when they want — even if it doesn't make economical sense. Plan routes carefully to maximize the dollars spent and days on the road...
How to Turn Recessionary Shoppers Into Buyers
Most consumers' shopping habits change to some degree in a recession. They put off replacing the car, don't buy that extra handbag or pair of shoes, and...
Economize Those High-Cost Vehicle Tours
It's time to step on the gas. Brand-tour marketing may be expensive, but there's never been a better time to hit the road...
Shop Talk: Kmart Goes for Customers Who Want Style With Smarts
Mark Snyder can empathize with Barack Obama, another leader who has taken over in a really tough time. Except Obama didn't have to worry about Black Friday....
Rewards Make a Difference
It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found...
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