Hyatt's Year of Living Loyally
How do You Promote a Lodging Loyalty Program when businesses are slashing travel and consumers are perfecting the stay-cation? Chief Marketer spoke to...
Cheerwine's Time Has Come for a National Brand Push
What is it about carbonation and the Confederacy? Coca-Cola, Pepsi, Mountain Dew and Dr Pepper all have Southern roots and all have grown into global...
Screw It, Let's Ride
When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration...
Hey Kids! Coupons!
Times are tough for families. Mom and dad are constantly droning on and on about the dreaded word: budget. But kids, being kids, still want stuff. So...
Growing Green Shoppers
Shoppers are green in their hearts. But in their shopping carts? That's another story. A new study by the Grocery Manufacturers Association and Deloitte...
Premium Planning
Plan longer, save more. Per-unit costs are significantly lower with volume purchases. So rather than buying fewer items now to save in the short term,...
Hey Gang, Let's Re-Purpose a Show
Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the...
The Science of Staffing Events
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning...
A New Prize Category: Viral Influence
Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and...
Chicken Fighting
Sometimes Attack Marketing Works Out even better than the commanders strategized. Take Southwestern chicken chain El Pollo Loco. When KFC launched grilled...
Big Bang Theory
In the Down Economy, more consumer packaged goods (CPG) companies are turning online to connect with consumers and offer discounts. Many studies have...
Rubber, Meet Road
For Both Its Traditional Riders and These New Prospects, Harley is deploying every tool in the digital marketing kit, from Facebook pages to online video...
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