Eye Popping Packaging: The Shelf Appeal of Holograms
Holographic packaging can add shelf appeal and draw consumers' attention. The latest advances in film coating and manufacturing technology have opened...
Sweeps Dos: Tips to Make Your Next Promotion a Winner
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes...
Contest Helps Philly Cream Cheese Spread the Word Virally
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe...
Room at the Inn
La Quinta is in the business of putting people up for a good night's rest at any of its 800 mid-scale hotels. It is also in the business of making sure...
Fisher-Prices's New Zoo View Connects With New Moms
Everyone goes to a zoo to see something they've never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is...
Rewarding Those Who Have It All
HERE'S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?...
Idea to Steal: California Pizza Kitchen Coupon
The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that...
Big Bold Color: Crayon Promo Draws in Kids
The World's Largest Crayon six or eight feet can be won by shoppers who pop an entry into the sweeps official entry box. It's offered by Bagwell Promotions...
Lessons From the Past: Ideas from 2010 Black History Month
Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last...
Provo Gets Crafty with Multimedia
Crafters are creative sorts, so it stands to reason that when marketing a new product to them, you'd want to get creative as well. Provo Craft did just...
Rising to the Social Occasion: A Q&A With Salt's Paul Parkin
Social media is big with consumers. That much we know. But for brands, it also raises issues of consumer control, employee empowerment and just who owns...
Malls, Walking: The Latest Shopping Apps
At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall...
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