Schwan's Tempts Potential New Customers
This fall, home food delivery service SCHWAN'S tempted 5,000 potential new customers with an offer of free delivery on any product under $10.
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In the “Let's Stick a Fork in the Recession” campaign, a small sampling of Schwan's ice creams, meats, veggies, appetizers and other foods selected from the company's Web site and catalog were offered to entice prospects.
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As an incentive to existing customers, those folks who got a neighbor to try the sampling program were rewarded with points good toward future purchases. The hope is that customers will refer others in their neighborhood, allowing Schwan's to be more efficient in its deliveries.
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“If people try it, they love it,” was the thinking behind the campaign, says Beau Fraser, managing director of The Gate Worldwide, the agency that worked with Schwan's on the promotion. — PO
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