Michael Phelps will likely be able to parlay his triumphs in Beijing into lucrative marketing payoffs. But by the end of the week, audiences with a short attention span may forget about other athletes
Advertisement
Michael Phelps will likely be able to parlay his triumphs in Beijing into lucrative marketing payoffs. But by the end of the week, audiences with a short attention span may forget about other athletes, like Gold Medal-winning discus thrower Stephanie Brown Trafton.
Continue Reading on PROMO Magazine...
Related links:
First Person: How Napster Struck Gold Before the Olympics
Hello, China: Two Marketers Look East For Expansion rEvolution Marketing Relay Sponsorship & Entertainment
Josh Hamilton's Major League Potential
