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Retail: Did You Know…Coupon Redemption Channels Have Changed?

Tip 1 Clorox Disinfecting Wipes were part of a Macy's window display in March. A backdrop of spring colors was recreated to match the colors of the wipes' new packaging
  • Tip 1 Clorox Disinfecting Wipes were part of a Macy's window display in March. A backdrop of spring colors was recreated to match the colors of the wipes' new packaging.
  • Tip 2 Did you know that May is National Salad Month? Marie's Dressing does. It's offering a $1-off coupon and recipe with the purchase of a head of American Classic iceberg lettuce.
  • Tip 3 Coupon redemption channels have changed dramatically. For years, nearly 70% were redeemed in conventional supermarkets, but now mass merchandisers account for nearly 19% of redemptions, while conventional supermarkets account for less than 64%, according to Inmar.

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