If you haven't discovered Groupon.com yet, check it out
It's a site that puts a new spin on coupons, offering a different discount each day — specific to subscribers' geographic location (28 cities and counting).
Each day a new offer pops up, like the one on New Year's Day in New York for 47% off one ticket to that afternoon's Radio City Christmas Spectacular matinee. On another day, subscribers could pay $7 and get $15 worth of “All-American Fare” at Johnny Rockets.
The catch is that the discount is good only if enough subscribers (and there are more than 2 million of them) sign up that day to redeem it — thus the name Groupon.
More than 700 people signed up for the Johnny Rockets deal. Groupon.com then alerted visitors that “The deal is on!” and that it “tipped” at 8:01 a.m. when the 100th coupon was purchased. Each Groupon comes with plenty of additional information to help subscribers make informed choices. The Johnny Rockets deal included the address of the restaurant, directions and a handful of reviews.
Got an incentives tip to share? Contact Patricia Odell at patricia.odell@penton.com
