Invest in digital shopping technologies that prove successful, fund those that emerge with potential, use caution when testing early stage technologies, and fix or halt programs that don't show results
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Invest in digital shopping technologies that prove successful, fund those that emerge with potential, use caution when testing early stage technologies, and fix or halt programs that don't show results.
Source: Study commissioned by Catapult Action-biased Marketing and conducted by Forrester Research.
